Wolf Cola: A Public Relations Nightmare
Criminal Activities
False endorsement
Knowingly misrepresenting a product as officially endorsed by or affiliated with an organization (false endorsement/false advertising), which can give rise to civil and, in some circumstances, criminal liability (fraud/trademark-related offenses).
Situation:
"At the UFC weigh-ins the Fight Milk promoters announce and present Fight Milk as 'now the official drink of the UFC,' a claim the event's staff rejects ('This is not the official drink of the UFC'), indicating a false claim of endorsement or affiliation."
Food adulteration
Adulteration and distribution of food or beverage that is contaminated or prepared under insanitary conditions, violating federal food safety laws and potentially constituting criminal liability if willful.
Situation:
"Charlie and Mac describe making Fight Milk using ground-up crow parts and 'some of the crow's fecal matter,' intentionally producing and distributing an unsanitary product that made people ill (fighters vomiting, diarrheal effects described)."
Illegal distribution of a prescription drug
Distribution of a prescription-only drug (human growth hormone) without authorization/prescription; possession with intent to distribute and distribution of a regulated biological substance can violate federal and state law.
Situation:
"A news segment reports fighters at a UFC event tested positive for banned substances 'stemming from an energy drink called Fight Milk' and a commentator states 'We pumped it full of human growth hormone,' implicating the Fight Milk creators (Charlie and Mac) in putting HGH into the drink."
Money laundering
Concealing or disguising the nature, source, location, ownership, or control of proceeds of unlawful activity by routing them through a business (money laundering).
Situation:
"The transcript states Wolf Cola 'used to just be, like, a money laundering front' and Frank says 'Well, it was, but I'm selling it now by the truckload,' indicating use of the soda company to launder money."
Possession of a controlled substance
Unlawful possession of a controlled substance (cocaine) under state and federal law.
Situation:
"Frank is shown and explicitly described as doing cocaine every morning (he admits 'Is doing cocaine every morning your routine, Frank?' 'Yeah.')."
Trespass
Unlawful entry into a building (school) with the intent to commit an offense inside (unauthorized entry / burglary or trespass depending on jurisdiction).
Situation:
"The Gang clears out a TV set ('this is now our set') and interrupts a live broadcast and later rushes the UFC weigh-in/stage, using microphones and making announcements, which constitutes unauthorized takeover and disruption of the events."